"The Skinny Business Plan", The Business News Daily Article Features Kaye/Bassman Co-CEO Nicholas Turner

FOR IMMEDIATE RELEASE:

"The Skinny Business Plan", The Business News Daily Article Features Kaye/Bassman Co-CEO Nicholas Turner

Dallas, Texas – 2/15/2012:

In a more brief business plan, exceedingly detailed analysis of expenses can be left out. "Depending on the product and industry, it can be very difficult to gauge exact expenses when dealing with unknown growth factors," Cracknell said. "If the figures or amounts cannot be determined with a reasonable amount of accuracy, then it's best to leave them out."
Cracknell added that there should also be a brief history about who started the company and its origins, he said. "You need to communicate how the business came about and the view going forward," he said.
Sales and marketing strategy are also important elements of the slimmed-down business plan. "This is always fluid, but putting it in writing as things change help you to remain focused," said Beth Goldstein, president of Marketing Edge Consulting Group and directorof the $50K New Venture Competition at Boston University.
The best business plan is a finite and defined outline of key acts by specific dates, said
Nicholas L. Turner, co-chief executive officer for Kaye/Bassman International Corp., which provides strategic recruiting and executive search services.
He said developing a formal business plan goes against the grain of many entrepreneurs. "If you put too much detail, you will never get it done, you will never adhere to the map and you will feel restricted from a dynamic capacity to be the entrepreneur," he said. "I say adapt the plan to you, not you to the plan. A business plan is a tool to use, not the objective to accomplish."
The only reason do it is for funding — and if it is legit funding, you hire a professional company to do it for you, Turner said.

In a more brief business plan, exceedingly detailed analysis of expenses can be left out. "Depending on the product and industry, it can be very difficult to gauge exact expenses when dealing with unknown growth factors," Cracknell said. "If the figures or amounts cannot be determined with a reasonable amount of accuracy, then it's best to leave them out."

Cracknell added that there should also be a brief history about who started the company and its origins, he said. "You need to communicate how the business came about and the view going forward," he said.

Sales and marketing strategy are also important elements of the slimmed-down business plan. "This is always fluid, but putting it in writing as things change help you to remain focused," said Beth Goldstein, president of Marketing Edge Consulting Group and directorof the $50K New Venture Competition at Boston University.

The best business plan is a finite and defined outline of key acts by specific dates, said  Nicholas L. Turner, co-chief executive officer for Kaye/Bassman International Corp., which provides strategic recruiting and executive search services.

He said developing a formal business plan goes against the grain of many entrepreneurs. "If you put too much detail, you will never get it done, you will never adhere to the map and you will feel restricted from a dynamic capacity to be the entrepreneur," he said. "I say adapt the plan to you, not you to the plan. A business plan is a tool to use, not the objective to accomplish."

The only reason do it is for funding — and if it is legit funding, you hire a professional company to do it for you, Turner said.

Read the full story.

About Kaye/Bassman 
Founded in 1981, Kaye/Bassman has grown to become the largest single-site executive search and recruitment firm in the United States with the simple mission of impacting companies and enhancing careers by providing the finest in professional, executive, technical and scientific search. Kaye/Bassman provides strategic recruiting and executive search solutions in over 20 industry practice areas including construction recruiting, healthcare recruiting, banking executive search, energy recruitment and many more.  Next Level Recruiting Training, a recruiting training organization, Next Level Exchange, a recruiting training best practices information exchange, and Next Level Marketing Communications are also Kaye/Bassman companies.

For additional information or a sample copy, contact:
Darren McDougal
Kaye/Bassman International
(972) 931-5242
(972) 931.9683
This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
http://www.kbic.com

Source: http://www.businessnewsdaily.com/2012-short-business-plan.html

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