Did you ever stop and think about who is behind the scenes of an ad campaign? We are influenced daily and hourly by the influence of the marketing industry. Professionals in this field are the brains behind all ads and campaigns. They bring a consciousness to the public with regards to goods and services. We hum jingles from advertisements and are compelled to buy a certain product as a result of a clever commercial or interesting logo.
Great marketing and advertising professionals promise performance or results. Their work compels you to like or favor a brand. They become a salesperson or influencer of the brand. Their work drives you to desire a company’s product or service. Advertising and marketing professionals, in essence, contribute to the sales or promotion of a brand or image. Their job duties vary widely depending on the type of business or company.
Advertising professionals come in all shapes and sizes. A typical advertising or marketing job involves tight deadlines, shifting priorities due to new market intelligence, testing, revising, and updating spontaneously. Advertising jobs require creative problem solving and often long hours. Creativity is needed to develop the messages, and determine the right set of strategies to implement for achieving company goals. It involves connecting with the pulse of the public. People who can turn abstract concepts and execute these complex programs will succeed because they can harness the creative ideas and concepts and see them through to execution. Advertising and marketing jobs also require a lot of energy, and diplomacy.
The professions perhaps most commonly associated with the industry are those within consumer product companies, their agencies and in the media, including advertising, promotions and marketing managers; advertising sales representatives; event planners and creative professionals. There are probably more advertising sales representative jobs than any other position in the industry. Sales reps are needed to maintain the relationships between companies and agencies. At a higher level, advertising, promotions and marketing managers typically oversee the entire project, both on the business and creative ends. Promotions and marketing manager jobs can be stressful but are highly lucrative.
In print, online and film, graphic designers have an integral place in the industry. The right visual packaging of a product can make or break the successful promotion of a product or service. The best strategies to reach consumers are initiated by the research market analysts. This profession is expected to experience record growth in 2013. Advertising is essential to commerce, and thus to the American economy.
Source: www.Forbes.com Forbes Magazine, Web. 18 June 2013