Kaye/Bassman Managing Partner Darren McDougal Featured in Society for Human Resource Management, Want to Recruit Better Talent? Think Like a Marketer
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Kaye/Bassman Managing Partner Darren McDougal Featured in Society for Human Resource Managemnt, Want to Recruit Better Talent? Think Like a Marketer
Dallas, TX | 8/19/2015
By Greg Wright
Reading job ads online can be like walking down the snack food aisle of a store that stocks only one kind of potato chip, said Toronto-based entrepreneur and social marketing consultant Evan Carmichael. “The job titles are the same. The descriptions are the same. All say they offer opportunities for growth,” he said. “The boilerplate is the same.” However, Carmichael and other experts said companies can break away from the pack and attract better talent by fine-tuning the way they market job openings, particularly in online job postings and on social media sites such as Facebook, Twitter, Instagram, Pinterest and LinkedIn.
Experts offered these tips to help companies improve their social media and web outreach:
Make sure recruitment websites, social media pages and other materials have a branded look and feel that conveys your company’s culture and goals, said Darren McDougal, managing partner at Kaye/Bassman International Corp., an executive search and recruitment firm in Plano, Texas. Don’t forget to check that the brand’s messaging can be conveyed on mobile devices—many people use smartphones to browse the web and search for jobs, Vitale said. Carmichael said that companies should use powerful, emotional words to convey their mission. And never, ever lead a message with salary information. “You don’t want somebody coming just to make a paycheck,” Carmichael said. “Money is important, but it shouldn’t be the driving factor in joining any company. If someone is not connected to the core of your company … they will leave.”