Job ID: 2879
Job Title: Director of Marketing
Location: McKinney, TX
The Director of Marketing is a growth-oriented leader who will shape and elevate the brand within a dynamic building and contracting environment. This role demands strategic vision, hands-on execution, and nimble adaptability to showcase projects, build credibility, and drive business development.
Key Responsibilities:
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Develop and execute a comprehensive annual marketing strategy to support business growth and regional expansion.
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Oversee brand identity, messaging, and visual presentation across digital and traditional channels.
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Lead marketing campaigns across digital, print, social media, public relations, and events.
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Collaborate closely with business development, project teams, and executives to support proposals, presentations, and lead generation.
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Manage creation and distribution of marketing collateral, including brochures, case studies, project sheets, awards submissions, and internal newsletters.
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Oversee company website maintenance and social media presence, ensuring updated project portfolios, optimized content, and visual storytelling.
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Coordinate event planning and community engagement—including groundbreakings, open houses, sponsorships, and industry conferences.
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Arrange project photography and video documentation to showcase completed and ongoing work.
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Conduct market and competitor research, manage branding across equipment and materials, and identify award opportunities.
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Measure marketing performance through metrics, budgets, and ROI analysis—adjusting strategies to maximize impact.
Qualifications & Skills:
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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At least 5 years of marketing experience—preferably within construction, architecture, engineering, or real estate industries.
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Proven experience guiding marketing campaigns from strategy through execution.
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Strong writing, editing, storytelling, and communication abilities.
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Proficiency with marketing tools—e.g., Adobe Creative Suite, CRM platforms, CMS (e.g., WordPress), social media management tools.
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High organizational skills, attention to detail, and ability to manage multiple priorities and deadlines.
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Ability to collaborate across teams and lead external vendors (e.g., designers, PR firms, photographers).
