Michael Pietrack, Managing Director at Kaye/Bassman, Authored “Leadership Lab: 5 Steps for Building Your Personal Brand” Featured in BioSpace

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Michael Pietrack, Managing Director at Kaye/Bassman, Authored “Leadership Lab: 5 Steps for Building Your Personal Brand” Featured in BioSpace

Plano, TX | 8/28/2024

Michael Pietrack is a Managing Director at Kaye/Bassman International, an executive search and recruitment firm. Michael is a practice lead for Kaye/Bassman’s pharma and biotech recruiting team and host of “The Pharmaverse Podcast.” The following is an articled published in BioSpace:

In today’s competitive landscape, building a personal brand is becoming more of a priority for biopharma executives. But what exactly does a personal brand entail, and how can you build yours?

What Is a Personal Brand?

When your colleagues and people in your professional network hear or see your name, the words, images and feelings that come to mind are all because of your personal brand. It’s the impression people have of your unique qualities, values and expertise. They’ve come to this conclusion by working with you, seeing you online or hearing about you from others.

Why Should You Build a Personal Brand?

There are three main reasons you should develop a personal brand. Before explaining them, I want to make sure that you see the difference between a personal brand and self-promotion. A personal brand focuses on you as a whole person and all the things you represent, whereas self-promotion tends to only focus on highlighting your achievements.

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