As Director of Client Services in Digital Marketing for Kaye/Bassman International, Aysha’s role is to lead the marketing team in developing, supporting and maintaining cutting-edge marketing communication solutions. Aysha joined Kaye/Bassman in 2008 as a Project Consultant specializing in the Pharmaceutical and Biotechnology industry focusing her efforts primarily in a recruiting role. During her tenure on the Pharmaceutical team, she was quickly promoted to Project Manager, increasing her responsibility in assisting candidates through the search process as well as qualifying for Pacesetter status within the organization.
Since joining the Kaye/Bassman Marketing Communications team, Aysha has helped hundreds of search firms with their digital marketing strategies across Kaye Bassman, Next Level Exchange, and Sanford Rose Associates. She has helped them successfully create and maintain various marketing initiatives including website development, brand design, social media, email newsletters, search engine optimization (SEO), graphic design and more.
Aysha graduated from San Jose State University in 2006 with a Bachelor’s Degree in Business Administration with an emphasis in Marketing. She also serves as the Director of Client Services in Digital Marketing for Sanford Rose Associates as well as Next Level Exchange. Her creative contribution is at the core of the road map to KBIC’s future brand. From possible design enhancement, website upgrades and fresh new ideas, Aysha is a catalyst in implementation. Her previous work experience and business oriented background has equipped her with great work ethic and a firm foundation in the executive search world.