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Darren McDougal

Darren McDougal - Marketing Director, Kaye/Bassman Marketing, Recruitment Marketing

Darren McDougal

Chief Marketing Officer & Managing Partner

Kaye/Bassman International, Corp.

Darren McDougal specializes in delivering marketing communication solutions that connects people to brands.

 

Darren is a proven marketing leader with 37 years of experience in business branding, positioning, and strategic marketing. Applying best practices, he re-branded and re-launched the largest single-site search firm in the country while growing Kaye/Bassman’s online visibility, search practice positioning, inbound lead flow, plus revenue. With the recruitment industry in need of best-in-class training, in 2007 Darren and his teams created the brand, launched, and continues to monetize Next Level Exchange, the world’s largest training and consulting firm dedicated to the search and staffing industry.

 

As Chief Marketing Officer for Kaye/Bassman International, Next Level Exchange, and Sanford Rose Associates, he serves search practice leaders, search firm owners, and stakeholders with advice, strategy and deliverables for branding, digital marketing and inbound lead flow initiatives. Darren has been featured in The Dallas Morning News, Dallas Business Journal, NBC, Adweek, B2B Magazine, Incentive Magazine, Odwyers PR Daily, Fordyce Letter and Career Advisor ExecuNet.

 

Darren resides in Frisco, Texas with his wife, and several rescued dogs. His family is active in community and charitable organizations including the Kaye/Bassman Foundation, Operation KindnessFrisco Humane Society and Habitat for Humanity for North Collin County, Texas. He enjoys family, golf, mixed martial arts, music, movies, racing, and vintage automobiles.